After two years of development, Wonderfur Bites, a revolutionary dog and cat supplement created by an Australian startup, has officially launched. Developed using patented freeze-drying technology, it marks a significant advancement in Australian animal health products. The supplement, sourced exclusively from Australian farm-fresh ingredients and produced in TGA-approved facilities, aims to enhance pets‘ immune systems and natural defenses.
Lloyd Hall, the founder of Wonderfur, was inspired to create the supplement after his dog Lucky fell ill with severe health issues. “Lucky started experiencing debilitating diarrhea, keeping me up every hour to tend to him in distress,” Hall recounted. “It escalated to dermatological problems causing constant scratching, and eventually, an ear infection. It was a deeply concerning experience, worse than having a sick child.”
Despite numerous vet visits and temporary dietary solutions, Hall, drawing from his background at IBM, recognized a gap in the market for pet treats that address specific health needs beyond meat-based options prevalent in Australia. “I firmly believe technology can transform lives,” Hall remarked. “I wanted to apply my skills to fill this gap and provide a solution based on my own pet’s health challenges.”
Educating himself on freeze-drying techniques to preserve ingredient freshness, Hall collaborated extensively with veterinary surgeons, laboratory scientists, and animal nutritionists to develop Wonderfur. According to Linda Simon, a veterinarian and partner in the supplement’s development, Wonderfur Bites are distinguished by their high-quality human-grade ingredients. “These treats are freeze-dried to maintain active compounds and natural potency,” Simon noted. “Key ingredients like green-lipped mussels for joint health, lactose-free yogurts for gastrointestinal support, and a blend of colostrum, lactose-free kefir, and inulin for immune enhancement exemplify their holistic approach.”
Wonderfur Bites, designed in convenient cube-shaped servings for use as food toppers or treats, also feature zinc, turmeric for inflammation and skin health, and goji berry for immune support. Priced at $29.99 for a packet of 25, Wonderfur Bites are currently available online at wonderfur.com.au, with Hall expressing plans for global expansion pending the product’s success in Australia.
This launch marks a significant step forward in pet health innovation, combining scientific rigor with practical, pet-friendly solutions to enhance overall well-being.
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