Petbuddy Group (PBG), a consortium of premium pet food brands headquartered in Stockholm, Sweden, has completed the acquisition of Thrive Pet Foods, a prominent player in the European pet food market for over two decades. Thrive specializes in freeze-dried wet cat and dog food products, a niche that aligns strategically with PBG’s growth objectives.
Alexander Retzlik, CEO of PBG, emphasized the synergies between PBG and Thrive, stating, “Thrive’s innovative product range and market leadership in freeze-dried products complement our vision perfectly. We are committed to propelling the Thrive brand to global leadership through substantial investments in product expansion and enhanced distribution channels.”
With established footholds in the Nordics and the UK, PBG plans to leverage its extensive distribution networks to introduce Thrive products into new markets. The group aims to capitalize on synergies in sales, distribution, and production to ensure efficient market penetration and sustainable growth. PBG currently exports its products to over 50 countries, significantly expanding the global footprint for Thrive.
Paul Finger, former owner of Thrive, will remain closely involved with PBG to drive the brand’s international expansion efforts.
Erik Wide Gustafsson, co-founder of PBG, highlighted the company’s commitment to quality and sustainability in pet food manufacturing, stating, “PBG’s acquisition of Thrive Pet Foods underscores our dedication to growth, innovation, and providing pets with the highest quality nutrition.”
The acquisition marks a pivotal step in PBG’s strategy to broaden its product portfolio and global market presence, reinforcing its position as a leader in the premium pet food sector.
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