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Adimax expands with new Feira de Santana facility

Nancy by Nancy
12/06/2024
in pet knowledge
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Adimax Indústria e Comércio de Alimentos inaugurated its fifth manufacturing unit in Feira de Santana, Bahia, marking a significant stride in its expansion strategy. This strategic move aims to bolster logistical efficiency and streamline supply chains to meet the escalating demand for pet food in the region.

Established in 2000 in Salto de Pirapora, São Paulo, Adimax has emerged as a key player in the Brazilian pet food market. Since its inception, the company has witnessed substantial growth, diversifying its product portfolio and extending its market reach. Venturing into the international arena in 2007 marked a pivotal moment, paving the way for Adimax to operate multiple facilities nationwide, including plants in Uberlândia (MG), Abreu e Lima (PE), and Goianápolis (GO).

Adimax boasts a robust presence in the market through its four flagship brands: Fórmula Natural, Origens, Magnus, and Qualidy. These brands cater to varying consumer preferences and budgets, offering a comprehensive range of premium, standard, and economy pet food options. Fórmula Natural stands out for its premium-quality ingredients, appealing to discerning pet owners seeking optimal nutrition for their companions. Origens and Magnus cater to the standard market segment, providing balanced and nutritious offerings. Meanwhile, Qualidy targets the economy segment, ensuring affordability without compromising on essential nutritional requirements.

The inauguration of the new plant in Feira de Santana is poised to significantly augment Adimax’s production capacity. This expansion solidifies Adimax’s position as one of Brazil’s foremost pet food manufacturers by production volume. According to a report by Triplethree International, the collective capacity of Adimax’s five plants ranks among the highest in the nation, underscoring the company’s commitment to meeting growing market demands.

Brazil’s pet food industry is on an upward trajectory, with production projected to reach 4 million tons in 2024, fueled by the burgeoning pet population nationwide. In response to this trend, major industry players like Adimax are ramping up their production capacities to keep pace with escalating demand. This surge reflects the broader expansion of the industry and underscores the importance of robust supply chains in ensuring consistent product availability nationwide.

With the inauguration of the Feira de Santana facility, Adimax is poised to further solidify its position as a leading player in Brazil’s pet food market. By enhancing its production capacity, Adimax is well-equipped to meet the evolving needs of consumers and capitalize on the burgeoning demand for pet food across the nation.

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Nancy

Nancy

Nancy Anderson, was born in the U.K., but grew up in the United States before returning to the U.K. for her secondary and university education. In 2003 she graduated from the Royal (Dick) School of Veterinary Studies, Edinburgh, Scotland, concentrating on small exotic mammals in her final year. After qualification Nancy spent her first 3 years working in and around London, as well as travelling abroad to aid in charity veterinary work. She then returned to America where she initially worked at Small Animal and Exotic Hospital, and gained valuable specialised experience working with small exotic mammals. Nancy’s personal areas of interest include providing a holistic approach towards animal welfare, preventative healthcare and husbandry to create a healthy happy environment for the entire family.

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