The UK’s Pet Industry Federation (PIF) has unveiled 14 finalists for its prestigious Innovation of the Year Award, which will be the highlight of the upcoming Business of Pets conference in June.
This award saw a diverse array of entries from across the pet sector, encompassing product, service, and technology innovations.
Sponsored by Worldpay, the Business of Pets conference is scheduled for 5-6 June at the Cranfield Management Development Centre near Milton Keynes. The event will serve as an excellent platform for the finalists to display their groundbreaking innovations and engage with potential investors. The winning innovation will be announced on 8 June.
“The response to our Innovation Award surpassed expectations in both quantity and quality,” said Nigel Baker, CEO of PIF. “Our panel faced a challenging task in judging the submissions. We eagerly anticipate the finalists’ presentations at our conference next month and hope this opportunity will open new doors for them.”
Finalists in the pet food and treats category include Boil and Broth’s dehydrated pork bone broth, Hemp Heros Calming Dental Sticks, PAWD Drinks, Pawer Water, and Wonderful World of Treats.
The Business of Pets conference boasts a dynamic lineup of speakers and engaging sessions designed to equip attendees with the tools and knowledge to thrive in the competitive pet market.
