In a bid to understand the nuances of pet wellness and the practices of dog owners, Get Joy, a renowned dog wellness company, has released a groundbreaking research report titled “Chasing our Tails: When it Comes to Maximizing our Dog’s Health and Wellness, Are We Just Running in Circles?” The report, derived from a comprehensive national online survey of 1,000 dog parents, conducted by Torfac between February 1-5, 2024, sheds light on a crucial paradox prevalent in the canine community.
The survey, encompassing dog parents across various demographics, revealed a stark inconsistency between the beliefs and actions of dog owners concerning the well-being of their furry companions. Despite a unanimous acknowledgment among respondents regarding the profound impact of diet on a dog’s longevity, the report found a notable disparity in the implementation of healthy dietary practices. While nutrition stands as a cornerstone of veterinary recommendations, only a mere 12% of dog parents reported feeding their pets fresh food, with processed options dominating the market.
Tom Arrix, the visionary founder and CEO of Get Joy, shared a personal anecdote that inspired the company’s mission to revolutionize canine nutrition. Reflecting on his family dog’s battle with lymphoma, Arrix emphasized the transformative power of nutrition and the detrimental effects of conventional kibble diets widely prevalent today.
Arrix remarked, “It’s clear that dog families have the best intentions, but misinformation and a market flooded with processed options can cloud decision-making.”
Key findings from the survey underscore the pressing need for greater awareness and action in the realm of pet nutrition. Despite the overwhelming desire among dog owners to enhance their pets’ longevity, there exists a significant gap between perception and reality. While nearly all respondents express confidence in their understanding of their dog’s health, the report highlights a lack of awareness regarding the nutritional content of pet food, with only a fraction able to name three ingredients.
Moreover, the report draws attention to the alarming prevalence of obesity among dogs, with half of all canines in the U.S. classified as overweight or obese. Dr. Brett Levitzke, DVM, chief medical officer at VERG Brooklyn and Get Joy veterinary advisor, emphasized the pivotal role of nutrition in mitigating disease and enhancing overall wellness.
Dr. Levitzke stated, “Nutrition is something we do with our pets twice daily. Even simple changes can have a profound impact on our dog’s overall wellness.”
As the discourse surrounding pet wellness continues to evolve, the insights gleaned from Get Joy’s research report serve as a clarion call for dog owners to reevaluate their approach to nutrition and prioritize the long-term health and vitality of their beloved companions.
