In a noteworthy stride towards global expansion, Fabled Pet Food has officially entered the Venezuelan market, unveiling a tailored approach to cater to the needs of pets and their owners in the region. The move is a response to the escalating demand for premium pet nutrition within urban communities.
The company’s decision to venture into Venezuela aligns with the prevailing global shift towards urban living, extending its influence to include beloved pets in the urban lifestyle trend.
Expressing enthusiasm about the expansion, Prateek Raj Singh, co-founder of Fabled Pet Foods, stated, “Our mission goes beyond merely providing pet nutrition; it revolves around fostering a meaningful connection between pets and their owners within the context of an urban lifestyle. At Fabled Pet Foods, we are dedicated to enhancing the health and joy of every urban pet, one bowl at a time.”
Fabled Pet Food has outlined a comprehensive distribution strategy that combines both online and offline channels to effectively reach its target audience. The company revealed that 15% of its sales are facilitated through prominent online platforms such as Mercadolibre and Pedidos Ya, with the remaining 85% achieved through a network of strategically positioned physical stores across the country.
With a robust presence in over 100 retail stores, Fabled Pet Food has successfully established itself in leading pet e-commerce platforms, including Supertails in India, complemented by an online footprint through Amazon India. The Venezuelan market entry underscores the company’s commitment to providing quality pet nutrition solutions to urban pet owners around the world.
