Kormotech, the Ukrainian pet food producer, has announced a bold growth strategy with the aim of positioning itself as one of the world’s top 30 pet food manufacturers by 2028. The company, currently exporting to 42 countries, plans to invest €60 million (US$64.5 million) in expanding its production capacities in Lithuania. This move is part of Kormotech’s broader plan to overtake more than 20 global competitors within the next five years.
Kormotech’s Lithuanian subsidiary, Kormotech UAB Lithuania, presently operates a modern robotics plant in the economic zone of Kėdainiai. The company envisions constructing four new production lines between 2025 and 2028 with the support of Invest Lithuania, the country’s foreign investment agency.
CEO and co-owner Rostyslav Vovk stated, “We see prospects here and want to not only make our Optimeal and Club 4 Paws brands popular but also to change attitudes towards pets and create what we call a culture of responsible pet parenting.” The company aims to shift the ratio of export and domestic sales from 30% against 70% to 70% against 30%.
In line with its international expansion efforts, Kormotech recently expanded its distribution in Spain and Italy, with plans to raise its annual sales to approximately US$500 million by 2028. The company’s venture arm, Kormotech Ventures, has also made strides by investing in Rocketo, a UK-based startup specializing in dried organic pet food.
Nutrimax Expands Pet Food Portfolio in Georgia, Eyes Launch of Premium Brand Competento
Georgia’s Nutrimax, operating a pet food factory with a capacity of up to 25,000 tons per year, is set to introduce a new premium pet food brand, Competento, to the market in the next two months. The plant, established in 2022, has significantly impacted the Georgian market with its existing brands, Winny, Simpo, and Skippy.
Mariam Tishchenko, the marketing specialist at Nutrimax, highlighted the company’s efforts to reduce reliance on imported pet food in the Georgian market. She added that, in addition to the domestic market, Nutrimax sells its products in Armenia, Kazakhstan, and Moldova.
Çağatay Pet Food Targets Philippine Market with LaMito and LaMitomix Cat Food Brands
Turkish pet food producer Çağatay Pet Food is set to introduce its popular cat food brands, LaMito and LaMitomix, to the Philippines. With an annual production capacity of about 45,000 tons, the company, founded in 1982, also offers dog food under various brands, including Kucho and Kennel.
Expressing confidence in the quality of their products, Çağatay Pet Food stated, “LaMito contributes to the health of your furry friends. Soon, they will be available for cats in the Philippines.” The company, based in Izmir, Türkiye, emphasizes its commitment to providing both dry and wet pet food to customers domestically and abroad.
