TasFoods has marked its entry to the pet-food sector with the Australia launch of the Isle & Sky brand.
The new pet-treats range – produced by TasFoods’ Nichols Poultry business unit – includes three new premium chicken products for cats and dogs – chicken necks, chicken neck bites, and chicken wing tips.
Launceston, Tasmania-based TasFoods has partnered with the country’s speciality pet-products retailer Petbarn to launch the range in over 200 stores.
The company has also signed a distribution arrangement with Australia’s largest pet-products wholesaler, Eastern Distributors, which supplies goods to over 1,400 independent and corporate pet stores in the country.
TasFoods’ CEO Scott Hadley said: “We are very proud of our new Isle & Sky planet-friendly pet nutrition. Launching with a range of pet treats including chicken necks, wings and neck bites, the offering is unique insofar that it is 100% Tasmanian, human grade, a 100% waste-neutral product, chlorine-free and vet approved.”
In a statement, the publicly-listed group said its pet-food entry is part of a “major strategic reset” carried out in the past 18 months.
