Adhering to the Algonquin heritage’s principles of utilizing every part of animals raised on her family farm in Ontario, Canada, Keri Gray embarked on a unique venture – Shades of Gray Indigenous Pet Treats. Inspired by her Algonquin ancestry and motivated by the ethos of ecological efficiency, Gray aimed to honor her roots while minimizing waste in her growing rabbit enterprise. This approach, rooted in sustainability, has gained traction in recent times, aligning with the evolving consumer demand for environmentally-conscious pet products. However, the concept of utilizing every part of an animal resonates deeply with age-old practices, predating current marketing trends in the pet food industry.
Gray emphasized the significance of sustainability, drawing inspiration from traditional Anishinaabe values that prioritize responsible resource usage. Anishinaabe, a collective term for Indigenous peoples including the Algonquins, have an inherent respect for the environment and all life forms, leading to sustainable practices that benefit both nature and communities. Gray strives to integrate these values into her business model, aspiring to inspire others to follow suit.
Shades of Gray’s pet treats, crafted from rabbit meat, include parts that humans typically do not consume, such as ears and feet. Notably, Gray’s commitment to sustainability extends beyond this; the company reacquires rabbit meat initially sold to local retailers and eateries. If unsold, the meat is returned to Shades of Gray, repurposed into pet treats. The brand also features treats sourced from wild game, like beaver and elk, as well as from bison, including the livers.
Guided by her Algonquin lineage, Gray embodies her company’s philosophy. The Algonquins are part of the Anishinaabe group, residing across Eastern Canada, the Great Lakes, and beyond. Reflecting on her heritage, Gray stated, “Our company logo also reflects our Indigenous heritage, representing the four-legged creatures that we hunt and trap in our communities.”
Commencing with a modest number of rabbits solely for her family, Gray gradually expanded her venture over several years. With the growth of her rabbit meat enterprise came an increase in co-products. Despite the challenges posed by the pandemic, Shades of Gray Indigenous Pet Treats emerged during this time and has continued to flourish.
A Pioneer in the Indigenous Pet Food Sector
Shades of Gray stands as a rare entity in the pet food industry as both an Indigenous- and woman-owned enterprise. Gray recognizes the rarity of her position and aspires to connect with other Indigenous women in the industry, fostering a network of solidarity.
With a dedication to supporting her local community, Gray has brought employment opportunities and economic contributions to the Algonquin community, particularly focusing on empowering women.
Gray shared her aspirations for the future: “As an Indigenous woman, I am proud to be a part of a growing movement of Indigenous women entrepreneurs who are breaking down barriers and creating change.” She believes that through mutual support and sharing of stories, a more inclusive and equitable pet food industry can be cultivated.
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